Life Time to host a number of MLP tour occasions throughout 2023 season and undertake DUPR as official ranking system
CHANHASSEN, Minn., Nov. 7, 2022 /PRNewswire/ — Practically 5 million individuals at the moment are enjoying pickleball in accordance with the newest information from the Sports activities and Health Business Affiliation and at the moment, Main League Pickleball (MLP) and DUPR (Dynamic Common Pickleball Ranking) introduced a strategic alliance with Life Time (NYSE: LTH) to proceed elevating the game by internet hosting tournaments and occasions at iconic Life Time places, adopting the DUPR official ranking system throughout all Life Time golf equipment, partnering on improved know-how and providing shared advertising and marketing assist.
“That is an thrilling time for all of us concerned in making pickleball a sport that everybody chooses to play – whether or not competitively, for enjoyable, for bodily and psychological well being, to be part of a welcoming group or all of the above. I’ve by no means seen a sport so unifying,” mentioned Life Time Founder, Chairman and CEO Bahram Akradi. “Via this strategic alliance amongst our organizations, we’ll take pickleball to the following stage by elevated occasions, experiences, scores and execution with one customary in thoughts – being the most effective. We’re thrilled to be working with MLP and DUPR.”
As part of the partnership, Life Time will undertake the DUPR ranking system and know-how throughout all of its pickleball programming, making the game much more accessible by creating even enjoying fields and offering best-in-class know-how to run occasions. MLP can even be bringing a minimum of two of its marquee team-based occasions to Life Time places in 2023.
MLP has made information in current months with its roster of latest crew homeowners together with iconic skilled athletes, serial entrepreneurs, best-selling authors and audio system, billionaire buyers and extra. Because the 2023 season will get underway, the league will develop to 16 groups, double its occasions from three to 6 and surpass the $2M mark in participant prize cash and payouts.
“We couldn’t be extra excited to create this strategic alliance with Life Time,” mentioned MLP and DUPR Founder Steve Kuhn. “Life Time owns and operates probably the most pickleball courts of any firm within the U.S., situated inside probably the most stunning athletic nation golf equipment in prime places creating the right setting to host MLP occasions. Moreover, aligning with DUPR to offer probably the most correct world ranking system will present immense profit to gamers, no matter which Life Time membership they’re enjoying at throughout the nation. Collectively we’ll see the game proceed to blow up in progress as we purpose to hit our objective of 40 million gamers by 2030.”
Additional particulars of the deal weren’t disclosed. For extra info go to: MLP, Life Time and DUPR.
Multi-media property of pickleball at Life Time might be discovered right here.
About Main League Pickleball
Main League Pickleball (MLP) is the primary of its sort skilled crew league and the standard-bearer for the fastest-growing sport in the USA. Led by Founder & CEO Steve Kuhn, MLP is dedicated to perpetuating the game’s bigger function in society and permeating each side of pickleball’s enterprise, advertising and marketing, and group relations. With iconic crew homeowners, a co-ed crew format, an progressive draft, straightforward to grasp scoring, groundbreaking broadcast high quality, and the very best prize cash occasions in professional pickleball, MLP’s objective is to raise and develop the game in the whole lot it does. For extra info on Main League Pickleball, go to MajorLeaguePickleball.web and comply with Main League Pickleball on Fb, Twitter, Instagram, TikTok, and YouTube.
DUPR (Dynamic Common Pickleball Ranking) is probably the most correct and solely world pickleball ranking system trusted by the world’s premier Pickleball golf equipment, excursions, and professionals. All gamers, no matter their age, gender, location, or ability, are rated on the identical scale between 2.00-8.00 based mostly on their match outcomes. DUPR is free and anybody can have a ranking.
About Life Time®
Life Time (NYSE: LTH) empowers individuals to dwell wholesome, pleased lives by its portfolio of almost 160 athletic nation golf equipment throughout the USA and Canada. The corporate’s wholesome lifestyle communities and ecosystem tackle all elements of wholesome dwelling, wholesome ageing, and wholesome leisure for individuals 90 days to 90+ years outdated. Supported by a crew of greater than 30,000 devoted professionals, Life Time is dedicated to offering the most effective packages and experiences by its golf equipment, iconic athletic occasions, and complete digital platform.
SOURCE Life Time Inc.