- Solar Life would be the entrance of jersey accomplice of Canada Basketball’s Senior Males’s and Ladies’s groups.
- The brand new group jerseys might be formally unveiled later immediately and might be worn by each groups on the worldwide stage with the upcoming FIBA Males’s Basketball World Cup 2023 and FIBA Ladies’s AmeriCup 2023 this summer season.
- Because the Official Well being and Wellness Accomplice of Canada Basketball, Solar Life and Canada Basketball’s sponsorship will deal with selling bodily and psychological well being and well-being.
TORONTO, March 21, 2023 /CNW/ – Canada Basketball and Solar Life have entered right into a multi-year sponsorship with Solar Life turning into the Official Well being and Wellness Accomplice and new entrance of jersey sponsor of Canada Basketball.
“Solar Life’s sponsorship with Canada Basketball displays our unified ardour for serving to individuals dwell more healthy lives,” stated Milos Vranesevic, International Chief Advertising and marketing Officer, Solar Life. “Collectively, we’ve got the distinctive alternative to broaden our platform aimed toward inspiring and empowering individuals throughout Canada to deal with wholesome, lively residing by the facility of sport. And, by assist of our Nationwide Groups, we’re equally excited to have interaction with Solar Life Purchasers throughout Asia, starting in Indonesia and Philippines on the FIBA World Cup. The timing could not be higher.”
The Solar Life brand will seem prominently on the entrance of Canada’s Senior Males’s and Ladies’s Nationwide Groups recreation jerseys beginning this summer season. Canada’s Senior Ladies’s Nationwide Workforce begins their Olympic journey by competing within the FIBA Ladies’s AmeriCup beginning July 1, 2023. The Canada’s Senior Males’s Nationwide Workforce will play within the FIBA Males’s Basketball World Cup, beginning August 25, 2023, in the Philippines, Japan, and Indonesia.
“At this time is certainly a historic day for Canada Basketball as we’re thrilled to welcome Solar Life to our proficient roster,” stated Michael Bartlett, President & CEO, Canada Basketball. “When each our Senior Males’s and Ladies’s Nationwide Groups step onto the court docket this summer season, they’re going to accomplish that proudly with not solely the assist of tens of millions of Canadians from throughout the nation, but in addition a dedication from Solar Life to assist ignite our formidable program aims. Over the course of the following a number of years, we’re excited to work with Solar Life to proceed growing a complimentary, 365-day basketball technique, which inspires well being and wellness for all Canadians.”
This sponsorship sees the enlargement of Solar Life’s basketball portfolio in Canada and furthers Canada Basketball and Solar Life’s connection to well being and wellness. In 2017 Solar Life turned the Toronto Raptors’ first jersey patch sponsor and beginning in 2022, Solar Life turned the Official Well being and Wellness Accomplice of the Toronto Raptors. Final yr, Solar Life and Canada Basketball teamed as much as donate three $10,000 grants to native and regional organizations dedicated to rising the sport of basketball and enhancing entry to organized sports activities for communities and youth in monetary want.
As a worldwide chief in sustainability, Solar Life aspires to enhance well being and wellness outcomes for all. With this new sponsorship, collectively Canada Basketball and Solar Life manufacturers will be capable to attain extra individuals in Canada and world wide.
This multi-year deal was facilitated by Canada Basketball’s gross sales partnership company, OVG Canada, which started operations in 2022, with Canada Basketball as its first brand-property consumer.
About Canada Basketball
Canada Basketball is the Nationwide Sporting Group for the game of Basketball in Canada. Canada Basketball is revered worldwide and is acknowledged by the Worldwide Newbie Basketball Federation (FIBA) and the Authorities of Canada as the only governing physique of the game of beginner basketball in Canada. Canada Basketball, a not-for-profit group, represents all basketball pursuits, supplies management, coordination and course in all areas of the game of basketball.
Solar Life locally
Solar Life is sustainability-driven, specializing in areas the place it may possibly have the best impression. By actively supporting the communities by which Solar Life lives and works, the group might help construct a optimistic atmosphere for Purchasers, staff, advisors, and shareholders. Bodily well being and psychological well being are on the centre of our philanthropic assist, with a deal with supporting packages and organizations that attempt to empower individuals in Canada to dwell their healthiest lives regardless of the place they’re of their journey. Solar Life staff and advisors take nice satisfaction in volunteering and giving again to make life brighter for people and households throughout Canada.
Study extra about Solar Life locally.
Word to editors: All figures in Canadian {dollars}
Media Relations Contacts:
Amanda Hardy
Senior Specialist, Company Communications, Solar Life Canada
T. 437-239-7798
[email protected]
Matt Walker
Director, Communications & Content material
T. 289-244-9993
[email protected]
SOURCE Solar Life Monetary Inc.
